I had worked with two colleagues to develop a solution to the question of “what does agency look like in a ever-more automated city”. We all selected images from other artists that had created work similar or related to our work. We had agreed on style and characteristics and created image samples for the presentation. I put it into a power point and saved as a PDF. One member had written down ideas of language choice and approach to the descriptions of our work which I incorporated in the notes section of the presentation.
I was very nervous the day of our pitch and was quite happy that one other group member was able to put work aside to present with me. The first group presented a vision for the first brief, then we were able to present. The company was very polite and engaging with the group prior to our presentation, which gave me some hope that I wouldn’t be hung out to dry.
My team member and I switched off presenting our material, and I was happy to get through it. We were given very positive feedback about our work, with comments which indicated that they could be some interest in working together further. I am writing the very abbreviated version of this story, so in short, people who watched the exchange believed that our concepts and images would be the start of contracted work.
After our presentation, the company which we presented to asked for a pdf of our work as they wanted to get in touch with us and give more feedback. I did hear back from the company who said, basically, thanks but no thanks. I have to admit disappointment, and a little confusion. I understand that finding the best creative match is highly individual, and that there was no obligation on the part of the company to do anything other than look at our work. It was just a bit off putting to get really great feedback publicly, then be quietly rejected privately. I have a theory: As the pitches were open for any student to observe, the company reps were restrained from giving specific, and pointed feedback. The nature of the set up may have inadvertently created an environment where the feedback becomes falsely positive. I would recommend that Falmouth consider offering this opportunity again, but that the feedback sessions with the companies would be private.
So, what did I gain? I really enjoyed working with two other students who I might not have gotten to know otherwise. I appreciated the camaraderie and laughs we shared, as well as the challenges of creating a shared vision. I had to push myself technically to produce professional quality blended images using Photoshop. I learn best by doing and am making some significant gains in my Photoshop capability. In addition, I also learned how to create a pitch from a brief, and how to pitch work. I will be pitching a visual project at work and be using a lot of what I learned in this term.